We only operate and manage brands that innovate within their category, brands we believe add value to people’s lives and bring a moment of joy to consumers. Both in Europe and the Middle East, our portfolio of brands is carefully designed to only include brands that fit with those principals.

In the Middle East we built best in class distribution capabilities across all GCC countries in all channels (Retail, E-commerce & Food service), 5+ years of strong business relationships with all key accounts in the region with brands that are key to our customers’ growth.